How to prepare photos for a website or social media: size, format, metadata

Before uploading a photo to a website, social media or sending it to a client, it almost always needs preparation: the frame doesn't fit the required format, the file is too large, or the metadata may contain location data you forgot about.

Step 1: resize

Image Resizer lets you quickly adjust an image to specific pixels — with presets for Instagram, YouTube, Facebook or custom width and height. For most social networks, uploading photos larger than 2000 px on the long side is pointless — the platform will compress it anyway.

Step 2: crop to the right ratio

If the image needs not just resizing but a change of proportions — for example, making a square Instagram post from a horizontal shot — Image Cropper is the tool. It works by dragging the crop area with aspect ratio lock.

Step 3: convert to the right format

Image Converter changes the file format: JPEG for photos (smaller size), PNG for screenshots with text (lossless), WebP for modern websites (best compression). You can convert multiple images at once.

Step 4: check hidden data

Before publishing, check if the file stores unnecessary information. EXIF Viewer shows the shooting date, camera model and — most importantly — geolocation if it was recorded. Unwanted metadata can be removed right in the tool with one click.

All four tools process files locally in your browser — your photos never leave your device, which is especially important when removing metadata.